Our Approach
Thoughtful by Design.
Sculptural accessories. Fruit-derived materials. Artisan craft. At Jo-Anne Vernay, our approach begins with what we make, what we make it from, and how it becomes part of your world.
Made From Fruit
Our material story began with our proprietary fruit fabric made from pineapples and continues with our proprietary fruit fabric made from apples, bringing fruit-derived materials into the language of luxury.
These materials combine plant-derived content with other components for structure and performance. Fruit-derived does not mean entirely plant-based or plastic-free.
Explore Our MaterialsVegan by Intention
Animal-free materials are central to our design approach, from our outer materials to our vegan linings. Expressive design, with a different material perspective.
Artisan Made
Sculptural shapes, distinctive hardware, and considered details bring each design to life. We work with artisan makers to translate our ideas into pieces with character.
Limited Drops
We release our collections in limited quantities, taking a considered approach to what we bring into the world.
Each drop is an invitation to choose a piece you love and make it part of your personal collection.
Remake Our World Certified
Jo-Anne Vernay has received certification from Remake Our World, whose work has championed human rights and climate justice in the fashion industry.
This matters because a thoughtful fashion future considers both the environment and the people who make our products. Remake’s focus on transparency, accountability, and workers’ rights brings the human side of sustainability into view.
For us, this recognition reinforces the importance of looking beyond materials and continuing to ask how fashion can better serve people and the planet.
Explore Remake’s WorkAn Ongoing Practice
Sustainability is an ongoing process of asking questions, evaluating materials, and refining our choices. We aim to share our material story clearly as our collections evolve.
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